Social media is growing, and businesses, both large and small, need to participate in the online conversation to stay front of mind. But doing that doesn’t mean giving up one of the most powerful tools for contacting others–email. Statistics continue to show the strength of email. It leads the way as a method of conversion–turning [...]
Filed under: business, entrepreneurs, retail | Tagged: customer relations, email, holidays, marketing, social media | Leave a Comment »
Hot, steamy sex is one definition of passion. But a powerful or compelling emotion is another. And in business, it’s the second definition you want to convey to customers or clients. You want them to know how intensely you feel about working with them, and how dedicated you are to doing it. Because it’s the [...]
Filed under: business, retail | Tagged: communications, customer appreciation, marketing, mass media, social media | Leave a Comment »
Remember Stop the Insanity! Susan Powter’s 1993 book on overambitious dieters? That’s where small business owners are today, in terms of social media. They’re overwhelmed. I cover a lot of events–from the NY Times Small Business Summit to the National Retail Federation’s Innovate Conference, to my last post about Inc. magazine’s panel in San Francisco, [...]
Filed under: business, retail | Tagged: communications, customer engagement, customer relations, marketing, social media | Leave a Comment »
NEW YORK–With all of the less-than-happy stories in the news, how do you brand a country, create community involvement, and make people happy? Ireland, through the auspices of Imagine Ireland and the Irish Arts Center, hosted a Bloomsday breakfast smack in the middle of the city at Bryant Park, on 42nd Street and Fifth Avenue. [...]
Filed under: Uncategorized | Tagged: branding, community involvement, marketing, multichannel marketing, public relations, publicity, social media | Leave a Comment »
Every day there’s a new opportunity to connect with customers and boost sales in your store. Of course, you want to offer an enticing window, well-edited merchandise, an attractive sales space, and superior service. And then, there’s that special something, that je ne sais quoi, that separates the ho-hum from the well-done. Here are two [...]
Filed under: Uncategorized | Tagged: customer engagement, customer relations, marketing, public relations, publicity, retail, sales, social media | Leave a Comment »
Just how important is mobile? According to Julie Ask, a vice president and principal analyst at Forrester Research, mobile will be transformational. Ask, speaking at the Mobile Marketing Strategies Summit in San Francisco, called mobile “the primary digital connection for both existing and new customers.” As overall consumer spending is increasing in the U.S., Ask [...]
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To find retail’s sweet spot, a purchase, put the customer ahead of technology. For multiple purchases, make customers influencers for your business. That’s the advice Jeremiah Owyang, an industry analyst and partner at the Altimeter Group, gave attendees at the Mobile Marketing Strategies Summit in San Francisco. Owyang’s keynote, building a strategy based on consumers [...]
Filed under: Uncategorized | Tagged: customer engagement, marketing, mobile, retail, sales, social media | Leave a Comment »
Dallas-based luxury retailer Neiman Marcus is lowering its prices to raise its profile with middle-class shoppers. The first of a series of stores called Last Call Studios will be opening in November. Smaller than the 27 Last Call outlets, these shops will be stocked with moderately-priced merchandise purchased specifically for them, rather than filled with [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: branding, department stores, economy, retail, social media | Leave a Comment »
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