We are a nation of liars. We lie about our height, weight, age, and income. We tell “white lies” to friends, ” That dress looks great on you,” and we put off people we don’t want in our lives, by claiming to be busy, even when we’re not. We tell half truths as well. When [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: customer relations, email, holidays, marketing, social media | Leave a Comment »
Noted football coach Vince Lombardi told players, “If you aren’t fired with enthusiasm, you will be fired with enthusiasm.” Guess what? It’s the same for your retail business. It’s the enthusiasm you bring to your store and your story that differentiates you from competitors. You can’t be halfhearted at a time when brick and mortar [...]
Filed under: business, independent retailers, retail, small business | Tagged: communications, customer engagement, marketing, retail, sales, social media | Leave a Comment »
Chris Brogan has 208,000 followers on Twitter. Dan Zarrella has 50,000 followers. What’s interesting is that both of these men have recently written that while social media is important, email brings in more business. So while it’s true that social media is growing, and that businesses need to participate in the online conversation to stay [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: customer relations, email, holidays, marketing, social media | Leave a Comment »
Congratulations! You’ve figured it out, and you’ve chosen the social media platform that best suits your style and your business. The one where your current, potential, and former customers or clients hang out. Now what can you do so that they know you’re there, and start responding to your tweets, your links, your updates, and/or [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: communications, customer engagement, marketing, publicity, retail, social media | Leave a Comment »
What does social media mean to you? By now, no matter how much of a luddite you are, you know that businesses that use social media are growing. So which social media platforms are you taking advantage of, and how is your strategy paying off? Do you have a business page on Facebook, and if [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: advertising, communications, customer engagement, marketing, publicity, retail, social media | 1 Comment »
If you want more people to know about your business, you have to get the word. You do it through ads–online, in print, and on air. You also need to get publicity. Traditionally, you hired a PR pro to tell your story to the media, and hoped as well that satisfied customers or clients were [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: customer engagement, mobile, multichannel marketing, promotions, retail, social media | Leave a Comment »
What’s greater than an electric company’s power surge and more forceful than a hot flash? The power of the people combined with the power of the purse. With social media, consumers have a voice. And whether it’s the fight against SOPA, the Occupy movement, or retail arrogance, what they’re using it to say is, “I’m mad as Hell, and I’m not going [...]
Filed under: business, independent retailers, retail, small business | Tagged: branding, customer relations, customer retention, marketing, public relations, retail, social media | Leave a Comment »
Two weeks into the new year is a great time to get started on making changes. After all, by now you’ve moved on from holiday-mode to really getting down to business. Having a big BUT though, will get in your way. It’s the kind of thinking that is as unhealthy for your emotional well-being and business success, as obesity is [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: blogging, cross promotion, events, networking, retail, social media | Leave a Comment »
Keeping your Twitter stream relevant and fun, your website up to date, and your newsletter entertaining as well as informative, is less of a challenge if you take advantage of the wit and wisdom of others–especially celebrities. And yes, you can quote me on that. You might be surprised at just how many well-known names [...]
Filed under: business, entrepreneurs, retail | Tagged: Business, customer engagement, marketing, public relations, retail, social media | Leave a Comment »
In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were created in the 1990s by a subsidiary of Toyota, to track cars as they moved down the manufacturing line.They’ve been popular for some time there, but have only recently begun to [...]
Filed under: business, retail | Tagged: branding, communications, customer engagement, Customer Experience, marketing, social media | 2 Comments »
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