Are you flexible? I don’t mean can you do a split, although I’m impressed if you can. Nor do I mean can you touch your head to the floor without bending your knees. That’s great in Yoga class, and I concede, it probably means you’re holding less stress, which is good for both your body [...]
Filed under: retail, business, small business, entrepreneurs, independent retailers | Tagged: retail, department stores, distribution, fulfillment, online sales, omnichannel retailing | Leave a Comment »
Customer engagement is one of the secrets to increasing sales. So if you’ve been looking for an easy and inexpensive way to bring in more business, take a note from this small store that got big benefits by taking advantage of people’s propensity to sit–at their desks, on their couches, and behind the wheels of [...]
Filed under: business, independent retailers, retail, small business | Tagged: brick and mortar store, customer engagement, marketing, public relations, publicity, retail | Leave a Comment »
Does going green get a business out of the red and into the black? Will it bring you more shoppers? Clearly, it depends on the customer base, but more people are becoming conscious of the need to make better use of resources by conserving energy. So what’s the best way for you as a retailer [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: customer engagement, energy and environment, marketing, promotions, retail | Leave a Comment »
Please say a fond farewell to retail. Because retail as we’ve known it, is gone. Certainly, the old attitude of “It’s on the floor, so we’re done” is gone, and in that case, good riddance. While that might have worked when there was only one store in town, now, no matter how small a town [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: customer appreciation, customer relations and retention, customer service, public relations, retail | Leave a Comment »
What do Angry Birds and irate customers have in common? In the game, hungry pigs have taken the birds’ eggs. In real life, careless companies have taken customers’ time, money, and/or energy. If you’re dealing with less-than-happy shoppers, trying to see the situation from their viewpoint is helpful. Listening carefully to them is a must. And [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: communications, crisis communications, customer relations and retention, public relations, retail | Leave a Comment »
