Make it a Party for Your Customers

Posted on October 16, 2011 by Laurel Tielis

Want to create a WOW experience in your retail store? Here’s how two small businesses in my area took advantage of the easy and effective theme, It’s our birthday, but you get the present! to surprise and delight their customers, and build their businesses. Baker and Banker, a perfectly-named eponymous bakery and restaurant in San [...]

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Retail Readies for Advent of Tight Pockets at Christmas

Posted on September 19, 2011 by Laurel Tielis

It’s not a fashion statement, but an economic one. According to a survey commissioned by the London-based global news agency Reuters, American shoppers will be holding on to their wallets this year. More than four-fifths, or 82 per cent of the people asked, expect to spend the same or less on Christmas gifts. That’s no [...]

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How to Get Help in Your Retail Business

Posted on September 15, 2011 by Laurel Tielis

While the use of many four-letter words has become more common, both in the business world and in people’s home lives, “help” is one that isn’t used often enough. “I need help” is something most of us are reluctant to say. But clients, customers, contacts, and connections  are not only willing to help, for the most [...]

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Socially Responsible Retailing from Walmart and Patagonia

Posted on September 12, 2011 by Laurel Tielis

Patagonia has long had the reputation of being a socially responsible company. Walmart not so much. But this week, I think they’re telling a similar story. Each company is offering buying choices that positively impact on its core customer, as well as the community at large. Shopping’s no fun when you’re out of funds Walmart, [...]

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The Other Kind of Retail Shrinkage

Posted on September 8, 2011 by Laurel Tielis

I’ve been thinking a lot about retail shrinkage. Not in the traditional sense, where it refers to employee theft, shoplifting, paperwork errors, and supplier or vendor fraud, but instead about how almost everything in retail is getting smaller. Lately, small is a big story in retail. We’re seeing downsizing across the board. From department stores [...]

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Seven Simple Ways for Retailers to Connect with Customers

Posted on July 21, 2011 by Laurel Tielis

If you’re working more, and enjoying it less, you are not alone. Many of your customers, and would-be customers, are as well. A lot of people who are employed are working longer hours and feeling more stress. And they’re the lucky ones. Then there are the unemployed, who work long and hard to find work. [...]

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Newsletter Know-how: Focus on Customer Interests

Posted on July 18, 2011 by Laurel Tielis

Whether it’s a simple note, a blog, or a newsletter, you always have to answer the question, What Should I Write About? To engage your readers and turn them into buyers, remember the letters WIIFTC and write about What’s in it for the customer/client. Show them why they should take the time to read your [...]

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Newsletter Know-how Increases Retail Sales

Posted on July 14, 2011 by Laurel Tielis

Don’t you have enough to do without writing a newsletter? I’m sure you do, but newsletters bring enormous value to any business, and especially small businesses. Think about it. A newsletter is a personal newspaper that can penetrate closed doors and closed minds. Your permission-based email newsletter goes to current and former customers, as well as [...]

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Connect with Charities to Brand and Build Your Business

Posted on July 11, 2011 by Laurel Tielis

Whether it’s in your business or your personal life, you can’t have too many friends. A great way for all businesses to create friendships is by teaming up with a non-profit. It’s an especially good idea for companies that are not smiled upon by everyone. By aligning themselves with non-profits, they please the public and [...]

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Bloomsday Breakfast at Bryant Park Creates Buzz for Ireland

Posted on June 20, 2011 by Laurel Tielis

NEW YORK–With all of the less-than-happy stories in the news, how do you brand a country, create community involvement, and make people happy? Ireland, through the auspices of Imagine Ireland and the Irish Arts Center, hosted a Bloomsday breakfast smack in the middle of the city at Bryant Park, on 42nd Street and Fifth Avenue. [...]

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