public relations « Laurel Tielis

Don’t Shop, Shwop!

Posted on April 30, 2012 by Laurel Tielis

How did Marks & Spencer, Britain’s largest retail chain, know I’ve got a cluttered closet? I guess I must be just one of many whose purchases exceed the space in their homes. My solution has been to get rid of something, whether it’s a sweater, a pair of shoes, or even a belt, donating it [...]

Filed under: business, independent retailers, retail, small business | Tagged: corporate social responsiblity (CSR), customer engagement, marketing, public relations, publicity, retail | Leave a Comment »

Get More Customers In Your Store

Posted on April 28, 2012 by Laurel Tielis

Customer engagement is one of the secrets to increasing sales. So if you’ve been looking for an easy and inexpensive way to bring in more business, take a note from this small store that got big benefits by taking advantage of people’s propensity to sit–at their desks, on their couches, and behind the wheels of [...]

Filed under: business, independent retailers, retail, small business | Tagged: brick and mortar store, customer engagement, marketing, public relations, publicity, retail | Leave a Comment »

Drive More Traffic to Your Business

Posted on April 16, 2012 by Laurel Tielis

Please say a fond farewell to retail. Because retail as we’ve known it, is gone. Certainly, the old attitude of “It’s on the floor, so we’re done” is gone, and in that case, good riddance. While that might have worked when there was only one store in town, now, no matter how small a town [...]

Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: customer appreciation, customer relations and retention, customer service, public relations, retail | Leave a Comment »

Angry Birds, Angry Customers

Posted on April 12, 2012 by Laurel Tielis

What do Angry Birds and irate customers have in common? In the game, hungry pigs have taken the birds’ eggs. In real life, careless companies have taken customers’ time, money, and/or energy. If you’re dealing with less-than-happy shoppers, trying to see the situation from their viewpoint is helpful. Listening carefully to them is a must. And [...]

Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: communications, crisis communications, customer relations and retention, public relations, retail | Leave a Comment »

Your Business Benefits When the Customer is Right

Posted on February 28, 2012 by Laurel Tielis

Laurel Tielis Want to be a success in the luxury market? Offer superior flawless customer service. That’s the advice Alf Nucifora, Chairman of The Luxury Marketing Council of San Francisco, offered council members at a cocktail reception at furniture showroom Gaul Searson Ltd. Nucifora talked about what’s wrong with customer service and offered suggestions on solving the [...]

Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: branding, communications, customer relations and retention, marketing, public relations, retail | Leave a Comment »

Retail Reversals and Rallies

Posted on January 22, 2012 by Laurel Tielis

What’s greater than an electric company’s power surge and more forceful than a hot flash? The power of the people combined with the power of the purse. With social media, consumers have a voice. And whether it’s the fight against SOPA, the Occupy movement, or retail arrogance, what they’re using it to say is, “I’m mad as Hell, and I’m not going [...]

Filed under: business, independent retailers, retail, small business | Tagged: branding, customer relations, customer retention, marketing, public relations, retail, social media | Leave a Comment »

You Can Quote Me on That

Posted on January 8, 2012 by Laurel Tielis

Keeping your Twitter stream relevant and fun, your website up to date, and your newsletter entertaining as well as informative, is less of a challenge if you take advantage of the wit and wisdom of others–especially celebrities. And yes, you can quote me on that. You might be surprised at just how many well-known names [...]

Filed under: business, entrepreneurs, retail | Tagged: Business, customer engagement, marketing, public relations, retail, social media | Leave a Comment »

Retail Moves from Bricks to Clicks and Back Again

Posted on January 2, 2012 by Laurel Tielis

SAN FRANCISCO–Arkadi Kuhlmann, President and CEO of ING Direct, was in Union Square last week to launch the online bank’s new 17,000 square foot cafe, its eighth brick and mortar outlet. While you can”t make a deposit or a withdrawal, you can grab a cup of Peet’s coffee, take advantage of the Wi-Fi, and enjoy [...]

Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: branding, Business, community involvement, customer engagement, customer relations, marketing, public relations | Leave a Comment »

Holiday Sales are Bullish at Pet Shops

Posted on November 13, 2011 by Laurel Tielis

It’s a funny old world. Retail analysts are predicting that holiday sales will be more ho-hum than ho ho ho, and a lot of Christmas giving will be self-directed. But there’s a major exception; polls are showing people are planning to spend more this year on gifts for pets. Many of these are the same [...]

Filed under: business, independent retailers, retail | Tagged: customer engagement, Laurel Tielis, marketing, public relations, publicity, retail | Leave a Comment »

Power Up Your Small Business with Publicity

Posted on October 23, 2011 by Laurel Tielis

Want to bring more business in? Get the word out. Once you become publicity-savvy, you can gain visibility, credibility, and profitability without having to open your wallet. Publicity beats advertising because it’s free. If you’re an entrepreneur or an independent retailer, “free” is probably one of your favorite words; “easy” and “effective” are most likely [...]

Filed under: entrepreneurs, independent retailers, small business | Tagged: communications, marketing, public relations, publicity | Leave a Comment »

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