Customer engagement is one of the secrets to increasing sales. So if you’ve been looking for an easy and inexpensive way to bring in more business, take a note from this small store that got big benefits by taking advantage of people’s propensity to sit–at their desks, on their couches, and behind the wheels of [...]
Filed under: business, independent retailers, retail, small business | Tagged: brick and mortar store, customer engagement, marketing, public relations, publicity, retail | Leave a Comment »
Does going green get a business out of the red and into the black? Will it bring you more shoppers? Clearly, it depends on the customer base, but more people are becoming conscious of the need to make better use of resources by conserving energy. So what’s the best way for you as a retailer [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: customer engagement, energy and environment, marketing, promotions, retail | Leave a Comment »
Laurel Tielis Want to be a success in the luxury market? Offer superior flawless customer service. That’s the advice Alf Nucifora, Chairman of The Luxury Marketing Council of San Francisco, offered council members at a cocktail reception at furniture showroom Gaul Searson Ltd. Nucifora talked about what’s wrong with customer service and offered suggestions on solving the [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: branding, communications, customer relations and retention, marketing, public relations, retail | Leave a Comment »
