Retail Reversals and Rallies

Posted on January 22, 2012 by Laurel Tielis

What’s greater than an electric company’s power surge and more forceful than a hot flash? The power of the people combined with the power of the purse. With social media, consumers have a voice. And whether it’s the fight against SOPA, the Occupy movement, or retail arrogance, what they’re using it to say is, “I’m mad as Hell, and I’m not going [...]

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5 Ways to Make Your Store Sensational

Posted on October 30, 2011 by Laurel Tielis

Like it or not, if you want to bring more customers in, it makes sense (and dollars as well) to make your establishment sensational. That’s because statistics make it clear that more and more people are shopping on the Internet. The Internet works for those who are time-deprived, and also those who want to save [...]

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Socially Responsible Retailing from Walmart and Patagonia

Posted on September 12, 2011 by Laurel Tielis

Patagonia has long had the reputation of being a socially responsible company. Walmart not so much. But this week, I think they’re telling a similar story. Each company is offering buying choices that positively impact on its core customer, as well as the community at large. Shopping’s no fun when you’re out of funds Walmart, [...]

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Five Fast Ways to Wake Up Your Website

Posted on August 4, 2011 by Laurel Tielis

If you’re like most small business owners,your website probably took a lot of time, money, and energy to create. It may have been an exhausting process. But the truth is, the real work only begins, after it’s up and running. If you want your  site to work for you, you have to work on it. [...]

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Seven Simple Ways for Retailers to Connect with Customers

Posted on July 21, 2011 by Laurel Tielis

If you’re working more, and enjoying it less, you are not alone. Many of your customers, and would-be customers, are as well. A lot of people who are employed are working longer hours and feeling more stress. And they’re the lucky ones. Then there are the unemployed, who work long and hard to find work. [...]

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Interested in Customer Retention? Niceness Counts!

Posted on June 13, 2011 by Laurel Tielis

Your current customers are your most valuable resource. When you take care of them, you maintain and grow your business. Make sure they know  how much you appreciate them as people, as well as customers, in small as well as large ways. One  easy and inexpensive way to do this, is by getting in touch [...]

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Know you, like you, trust you, buy from you

Posted on October 9, 2010 by Laurel Tielis

I remember my aunt coming home from the hairdresser’s, looking in the mirror, and saying, “It’s not the best haircut I ever got, but  I really like the stylist. I’m always comfortable sitting in her chair.” As far as I’m concerned, that is the secret of success in business. When people know you, trust you, [...]

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