customer relations « Laurel Tielis

Retail and the Rich–How to Sell to the Wealthy

Posted on July 25, 2011 by Laurel Tielis

SAN FRANCISCO–F. Scott Fitzgerald’s 1926 short story, The Rich, begins, “Let me tell you about the very rich. They are different from you and me.” Ernest Hemingway has a character reference that remark in The Snows of Kilimanjaro, and add, “Yes, they have more money.” Fitzgerald and Hemingway were both right, according to the American [...]

Filed under: business, retail | Tagged: consumer survey, customer loyalty, customer relations, retail, sales | 1 Comment »

Seven Simple Ways for Retailers to Connect with Customers

Posted on July 21, 2011 by Laurel Tielis

If you’re working more, and enjoying it less, you are not alone. Many of your customers, and would-be customers, are as well. A lot of people who are employed are working longer hours and feeling more stress. And they’re the lucky ones. Then there are the unemployed, who work long and hard to find work. [...]

Filed under: business, retail | Tagged: customer relations, customer retention, marketing, public relations | Leave a Comment »

Interested in Customer Retention? Niceness Counts!

Posted on June 13, 2011 by Laurel Tielis

Your current customers are your most valuable resource. When you take care of them, you maintain and grow your business. Make sure they know how much you appreciate them as people, as well as customers, in small as well as large ways. One easy and inexpensive way to do this, is by getting in touch [...]

Filed under: Uncategorized | Tagged: customer engagement, customer loyalty, customer relations, customer retention | Leave a Comment »

Smart Marketing Increases Retail Customer Sales

Posted on June 9, 2011 by Laurel Tielis

Every day there’s a new opportunity to connect with customers and boost sales in your store. Of course, you want to offer an enticing window, well-edited merchandise, an attractive sales space, and superior service. And then, there’s that special something, that je ne sais quoi, that separates the ho-hum from the well-done. Here are two [...]

Filed under: Uncategorized | Tagged: customer engagement, customer relations, marketing, public relations, publicity, retail, sales, social media | Leave a Comment »

Destination Stores Justify Higher Prices

Posted on June 6, 2011 by Laurel Tielis

Why would someone be willing to go to a store and pay more? It’s cheaper, easier, and more pleasurable, to buy online. Or is it? Granted, Internet prices are often discounted, and depending on the site, and how user-friendly it is, it can be easier. But more pleasurable? That’s where a savvy retailer can compete [...]

Filed under: Uncategorized | Tagged: community involvement, customer engagement, customer loyalty, customer relations, marketing, public relations, retail, sales | Leave a Comment »

Use Your Selling Floor to Increase Sales and Engagement

Posted on June 2, 2011 by Laurel Tielis

Fashionistas know the oversized scarf has gotten a lot of attention recently. It’s caught on because it’s fun and versatile. There are a multiplicity of ways it can be worn. Smartphone owners use them for more than just making calls.They take the place of wristwatches, cameras, scanners and a variety of other things. Likewise, if [...]

Filed under: Uncategorized | Tagged: community involvement, customer engagement, customer loyalty, customer relations, marketing, public relations, publicity, retail | Leave a Comment »

Say This, Not That, to Connect with Customers

Posted on May 30, 2011 by Laurel Tielis

When someone’s trying to get help, there are few things more frustrating than running into corporate-speak. It’s even worse when a person is dealing with a small business and gets the same kind of disregard, couched in what the company owner clearly thinks is polite language. So if you’ve got a customer with a question, [...]

Filed under: Uncategorized | Tagged: customer loyalty, customer relations, marketing, public relations, retail | Leave a Comment »

Create a Contest by Asking, What Else?

Posted on May 26, 2011 by Laurel Tielis

If you’ve ever stood in line at a NY deli, you’ve heard the counterman say, And what else? After your sandwich, your side dish, your drink, and even your dessert, And what else? you were asked. It’s such a simple savvy way to sell more that everyone should do it. But the question, What else? [...]

Filed under: Uncategorized | Tagged: customer engagement, customer relations, marketing, public relations, publicity, retail, sales | Leave a Comment »

Creating a Customer Advisory Board

Posted on May 23, 2011 by Laurel Tielis

Most small business owners have formal or informal advisory boards made up of their accountants, lawyers, and bankers. These people are knowledgeable about the financial and legal aspects of running a business. But if you want to actively engage with shoppers, it’s important to have a customer advisory board as well. After all, who knows [...]

Filed under: Uncategorized | Tagged: customer engagement, customer loyalty, customer relations, marketing, public relations, retail, sales | Leave a Comment »

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