Whether it’s a simple note, a blog, or a newsletter, you always have to answer the question, What Should I Write About? To engage your readers and turn them into buyers, remember the letters WIIFTC and write about What’s in it for the customer/client. Show them why they should take the time to read your [...]
Filed under: business, retail | Tagged: branding, customer engagement, marketing, public relations, retail, sales | Leave a Comment »
Whether it’s in your business or your personal life, you can’t have too many friends. A great way for all businesses to create friendships is by teaming up with a non-profit. It’s an especially good idea for companies that are not smiled upon by everyone. By aligning themselves with non-profits, they please the public and [...]
Filed under: Uncategorized | Tagged: branding, community involvement, marketing, public relations, publicity, retail | Leave a Comment »
There are many stores where I enjoy shopping. But when I’m asked about retailers that stand out, the first one that comes to mind is Lululemon. Actually, it’s more than a store; it’s a destination.The chain creates excitement and traffic by providing free weekly fitness classes in each of its shops. They’re staffed by local [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: branding, customer engagement, Customer Experience, marketing, public relations, retail | Leave a Comment »
How do you sweeten your sales? While the economy has yet to come roaring back, people have started indulging themselves.They’re buying things like teeny tiny cupcakes with a $3 price tag. And they’re not waiting to get to a bakery. Stories about cupcake trucks are all over the news; people check Twitter to find out [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: branding, community involvement, customer engagement, economy, marketing, public relations, retail | Leave a Comment »
