“Former reporter and columnist Laurel Tielis has a new book out offering innovative, inexpensive and often easy ideas retailers can implement to bring in more business. ..Tielis has spent time with both small and high-profile retailers to pull together ideas that stores can use to boost sales and their standing with customers.”
Furniture/Today
“For many retailers, the key to attracting more shoppers is to put merchandise on sale. In her new book, Ka-Ching! How to Ring Up More Sales, business writer Laurel Tielis recommends alternative ways to bring the shopper to boutiques without relying solely on discounts that may hurt the bottom line.”
Apparel News
‘Laurel Tielis has penned a fascinating little tome of ways retailers can attract more business during these tough economic times. From inviting floral designers to hold demonstrations in your shop to making a “personal shopper” available to your customers, Ka-ching! How to Ring Up More Sales does a great job of inspiring new sales.”
The Bloomin’ News
“Retail expert Laurel Tielis’s latest book Ka-Ching! How To Ring Up More Sales offers concise, innovative insight for independent retailers on ways to make them stand out from the crowd. (She shares) her insight on how retailers from across categories are doing … little things that go a long way.”
Transworld Business
“Retail expert Laurel Tielis has authored a new book … designed to give retailers low-cost, innovative ideas to bring in more business.The book is intended to help independent retailers–with their freedom from the corporate rules that restrict national stores–set their stores apart as destinations that keep their customers coming in.”
Shoe Retailing Today
“It’s a rough year,” admits retail expert Laurel Tielis. “Independents have to be more available to their customers and make the experience of shopping more fun than it is at the mall,” Tielis says. She proposes retailers (hold) themed events, (host) a neighborhood block party, get the word out about (their) store by taking it to the public, and more, in Ka-Ching! How to Ring Up More Sales.
WSA Today
Ka-Ching! How to Ring Up More Sales is rich with affordable and smart ways to promote one’s business and increase sales.
WomenandBiz
Ka-Ching! How to Ring up More Sales, is a collection of strategies and tips for retailers covering marketing, advertising, networking, new media, customer service, and in-store events among other topics.
JCK
“How should you go about marketing your business? The No. 1 asset is you, says marketing expert Laurel Tielis. But you have to know how to harness the power of public relations. “Traditional business is kind of like, ‘What’s in it for me?”‘ said Tielis. (But) the golden rule of public relations is, “What’s in it for them?”
Orlando Sentinel
Want more ideas about bringing in business? Read Ka-Ching! How to Ring Up More Sales.
Copyright © 2010 Laurel Tielis
