Increased Agility Drives Business Success

Are you flexible? I don’t mean can you do a split, although I’m impressed if you can. Nor do I mean can you touch your head to the floor without bending your knees. That’s great in Yoga class, and I concede, it probably means you’re holding less stress, which is good for both your body [...]

Who’s the Biggest Yahoo of Them All?

We are a nation of liars. We lie about our height, weight, age, and income. We tell “white lies” to friends, ” That dress looks great on you,” and we put off people we don’t want in our lives, by claiming to be busy, even when we’re not. We tell half truths as well. When [...]

Destination Stores Attract More Customers

Noted football coach Vince Lombardi told players, “If you aren’t fired with enthusiasm, you will be fired with enthusiasm.” Guess what? It’s the same for your retail business. It’s the enthusiasm you bring to your store and your story that differentiates you from competitors. You can’t be halfhearted at a time when brick and mortar [...]

Email Marketing Increases Store Traffic

Chris Brogan has 208,000 followers on Twitter. Dan Zarrella has 50,000 followers. What’s interesting is that both of these men have recently written that while social media is important, email brings in more business. So while it’s true that social media is growing, and that businesses need to participate in the online conversation to stay [...]

Don’t Shop, Shwop!

How did Marks & Spencer, Britain’s largest retail chain, know I’ve got a cluttered closet? I guess I must be just one of many whose purchases exceed the space in their homes. My solution has been to get rid of something, whether it’s a sweater, a pair of shoes, or even a belt, donating it [...]

Get More Customers In Your Store

Customer engagement is one of the secrets to increasing sales. So if you’ve been looking for an easy and inexpensive way to bring in more business, take a note from this small store that got big benefits by taking advantage of people’s propensity to sit–at their desks, on their couches, and behind the wheels of [...]

Top Tips for Social Media Success

Congratulations! You’ve figured it out, and you’ve chosen the social media platform that best suits your style and your business. The one where your current, potential, and former customers or clients hang out. Now what can you do so that they know you’re there, and start responding to your tweets, your links, your updates, and/or [...]

Small Business Social Media Solutions

What does social media mean to you? By now, no matter how much of a luddite you are, you know that businesses that use social media are growing. So which social media platforms are you taking advantage of, and how is your strategy paying off? Do you have a business page on Facebook, and if [...]

Get More Store Traffic

Does going green get a business out of the red and into the black? Will it bring you more shoppers? Clearly, it depends on the customer base, but more people are becoming conscious of the need to make better use of resources by conserving energy. So what’s the best way for you as a retailer [...]

Drive More Traffic to Your Business

Please say a fond farewell to retail. Because retail as we’ve known it, is gone. Certainly, the old attitude of “It’s on the floor, so we’re done” is gone, and in that case, good riddance. While that might have worked when there was only one store in town, now, no matter how small a town [...]

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