Competition is usually seen as a benefit to customers. It means that prices are contained and service is upheld. But how about for retailers? Is competition good for your business? Put it this way. As Elizabeth Barrett Browning said about love, let me count the ways. 1. It keeps you alert If you don’t think [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: branding, customer relations and retention, e-commerce, mobile, retail | Leave a Comment »
You may not want to run with the big dogs, but you should know what the big dogs are doing. That way, you can use the information in your small business. So here’s an update on how Macy’s, Sears, and Walmart are approaching increasing their sales, to help you with your profitability. Macy’s is implementing [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: customer relations and retention, e-commerce, Macy, mobile, QR codes, retail, Sears, Walmart | Leave a Comment »
Are you an entrepreneur? Sure, you can advertise, but is that the best way of building your practice or increasing your clientele? Probably not. It’s one thing to pay for promoting a product, and quite another to advertise your services. But you do need to get your name known, if you want to be successful. [...]
Filed under: business, small business, entrepreneurs | Tagged: branding, customer relations and retention, microblogging, Facebook, Twitter | Leave a Comment »
Want to sell more? Retailers need to ramp up technology, rather than staff. That’s the way to success, according to recent reports. Consider Sprinkles, the upscale chain of cupcake bakeries that just opened its first ACM–automated cupcake machine–next door to its Beverly Hills store. Shoppers stood in line at the Automat-like machine to watch a [...]
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James Q. Wilson died this week, but he left behind a legacy of getting it right from the beginning. A social scientist, he was a proponent of the “broken windows” theory of crime, which focuses on maintaining order, and calls for stopping minor infractions before they lead to major crimes. Acting on the theory, and [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: customer relations and retention, retail, sales, staff, websites | 1 Comment »
Laurel Tielis Want to be a success in the luxury market? Offer superior flawless customer service. That’s the advice Alf Nucifora, Chairman of The Luxury Marketing Council of San Francisco, offered council members at a cocktail reception at furniture showroom Gaul Searson Ltd. Nucifora talked about what’s wrong with customer service and offered suggestions on solving the [...]
Filed under: business, entrepreneurs, independent retailers, retail, small business | Tagged: branding, communications, customer relations and retention, marketing, public relations, retail | Leave a Comment »
