Increased Agility Drives Business Success

Are you flexible? I don’t mean can you do a split, although I’m impressed if you can. Nor do I mean can you touch your head to the floor without bending your knees. That’s great in Yoga class, and I concede, it probably means you’re holding less stress, which is good for both your body [...]

Who’s the Biggest Yahoo of Them All?

We are a nation of liars. We lie about our height, weight, age, and income. We tell “white lies” to friends, ” That dress looks great on you,” and we put off people we don’t want in our lives, by claiming to be busy, even when we’re not. We tell half truths as well. When [...]

Email Marketing Increases Store Traffic

Chris Brogan has 208,000 followers on Twitter. Dan Zarrella has 50,000 followers. What’s interesting is that both of these men have recently written that while social media is important, email brings in more business. So while it’s true that social media is growing, and that businesses need to participate in the online conversation to stay [...]

Top Tips for Social Media Success

Congratulations! You’ve figured it out, and you’ve chosen the social media platform that best suits your style and your business. The one where your current, potential, and former customers or clients hang out. Now what can you do so that they know you’re there, and start responding to your tweets, your links, your updates, and/or [...]

Small Business Social Media Solutions

What does social media mean to you? By now, no matter how much of a luddite you are, you know that businesses that use social media are growing. So which social media platforms are you taking advantage of, and how is your strategy paying off? Do you have a business page on Facebook, and if [...]

Get More Store Traffic

Does going green get a business out of the red and into the black? Will it bring you more shoppers? Clearly, it depends on the customer base, but more people are becoming conscious of the need to make better use of resources by conserving energy. So what’s the best way for you as a retailer [...]

Drive More Traffic to Your Business

Please say a fond farewell to retail. Because retail as we’ve known it, is gone. Certainly, the old attitude of “It’s on the floor, so we’re done” is gone, and in that case, good riddance. While that might have worked when there was only one store in town, now, no matter how small a town [...]

Angry Birds, Angry Customers

What do Angry BirdsĀ and irate customers have in common? In the game, hungry pigs have taken the birds’ eggs. In real life, careless companies have taken customers’ time, money, and/or energy. If you’re dealing with less-than-happy shoppers, trying to see the situation from their viewpoint is helpful. Listening carefully to them is a must. And [...]

Promote Your Business, Increase Your Sales

If you want more people to know about your business, you have to get the word. You do it through ads–online, in print, and on air. You also need to get publicity. Traditionally, you hired a PR pro to tell your story to the media, and hoped as well that satisfied customers or clients were [...]

Business Cash in a Flash

Let’s say money’s tight. How can you bring more in? In your personal life, you’d probably think about the lottery. And as the saying goes, “If you want to win, you have to buy a ticket.” The odds aren’t high, but at least you stand a chance. But how do you bring more money into [...]

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