Let’s say money’s tight. How can you bring more in? In your personal life, you’d probably think about the lottery. And as the saying goes, “If you want to win, you have to buy a ticket.” The odds aren’t high, but at least you stand a chance.
But how do you bring more money into your business when sales aren’t soaring? One answer is, you attract a cash mob, a group of people who go to your store with the express purpose of spending their money. (Think of these shoppers as a flash mob with a mission.)
Here’s how to increase the odds that a cash mob will favor your business. Set up a cash mob for someone else. When you do, you show the community that you’re serious about doing business in your area, and that you are a person to be reckoned with.
Happily, you can set up a cash mob fairly easily and quickly. While you won’t get the money a cash mob will bring, you will get other immediate benefits. Here are three: you’ll raise your profile among your peers, you’ll be featured in all the publicity as the founder, and you’ll be reaching out to others, so you’ll widen your circle of people who know you, like you, trust you, and will buy from you.
7 Simple Steps to Set Up a Cash Mob
- Pick a local business.
- Get an okay from the owner for a specific day and time.
- Bring local associations and organization on board.
- Decide on a specific amount of money each participant will commit to spend ($10, $20, or $50 for example) and fix a time limit ( perhaps 30 minutes to an hour).
- Pick a nearby cafe, restaurant, or lounge for an after cash mob party.
- Create a Facebook invitation.
- Set up a Twitter hash tag.
Here’s another way to become the happy recipient of a cash mob. Cash mobs are interested in supporting businesses that support the community on an ongoing basis.
If you align with neighboring businesses and send referrals back and forth, sponsor a local charity–in cash or in kind, bring in speakers to teach shoppers how to improve their buys, work with local designers and manufacturers, and treat shoppers with constant kindness, you’re inline to be chosen for a visit by a cash mob. Up the possibility by telling a fellow business owner how much you would appreciate it. As you know, if you don’t ask, you don’t get.
A third way to get to welcome a cash mob is by showing yourself and telling your story. In the ever-popular Gypsy, stripper Tessie Tura lets the audience know about the importance of having a gimmick. In the business world, you’ve got to have a story. And you’ve got to tell it to sell it.
Are you getting your story out to your audience? Here are some question you might want to answer. Why is being a small business owner so important to you? What are your values? Why did you choose your location? How do you see your business one year, three years, five years down the road? Make sure that the community knows your story. The more others understand how much you value doing business with them, the more likely they are to support you.
If you want more ideas about bringing in business, I can help. I’ve been a retail reporter at Women’s Wear Daily and Home Furnishings News, a columnist at the Miami Herald and a correspondent at People.
I’ve also handled the marketing and public relations at major corporations and small businesses. Need a speaker or a consultant? Get in touch at Ask Laurel (one word) at laureltielis.com. Connect with me at LinkedIn, or follow me on Twitter @laureltielis.
Read Ka-Ching! How to Ring Up More Sales, for easy and effective ways to bring in more business