What’s going on in retail? Changes in attitude and latitude are affecting everything from size to style to fit. For example, European malls are taking a tip from Brazil, recognizing an aging customer base, and being savvy about bringing in and expanding business.
Moving Beyond Mall Malaise
If malls want to remain viable, they’re going to have to offer things that shoppers can’t find online.
This report from Reuters offers mall owners options. One that makes a lot of sense is in Brazil, where a mall health clinic lets patients sign in, and give them a buzzer to alert them when the doctor is ready to see them. This is possibly paving the way to let people, shop ’til they drop, which is not the worst way to go!
Does size matter when it comes to retail? You bet. While stores are being downsized to reflect new lifestyles, mannequins in Sweden now represent fuller bodies, more like their real-life curvy customers. Nice to know that in Scandinavia, big girls don’t cry–they strut their stuff.
FASHION’S LONG TAIL
French chanteuse Edith Piaf, best know for Non, Je Ne Regrette Rien, which translates as I regret nothing, differs from most of us. When it comes to shopping, it’s easy to pine over the things we decided against, or denied ourselves. Now, just because you missed buying something when it was brand new, it’s no longer gone forever. The Wall Street Journal reports on how you can buy it now, as shoppers get to reel in the one that got away.
Go Where They Like Your Style
Fit is not only important in clothing, it matters in every aspect of your life. Just ask John Browett, Apple’s former retail chief, who explained in an interview in London during Retail Live Week 2013 he didn’t fit the corporate culture.
If you want more information about what’s happening in business, as well as ideas for bringing in more business, I can help. I’ve been a retail reporter at Women’s Wear Daily and Home Furnishings News, a columnist at the Miami Herald and a correspondent at People.
I’ve also handled the marketing and public relations at major corporations and small businesses. Need a speaker or a consultant? Get in touch at Ask Laurel (one word) at laureltielis.com or connect with me at LinkedIn.
Copyright © 2013 Laurel Tielis